for coaches

What's the difference between inspired action and following a formula? After seeing Project Hail Mary, I reflected on how the mind takes something alive—like genuinely reaching out to a former client—and flattens it into a mechanical strategy that loses all its magic. In this newsletter, I explore the pattern of "flattening" that happens when coaches reverse-engineer success instead of listening for what's truly inspired. Through real examples (mass messaging strangers, inviting people to events from "get" mode), I show how mind-driven action feels like grinding while inspired action feels like flow—even when it's challenging. The invitation: pause before you act this week and ask, "Is this inspired, or is my mind trying to manufacture inspiration?" Read now.