A YEAR-LONG MENTORSHIP FOR COACHES
The Apprenticeship
Real business results.
Real inner freedom.
Building your practice—and your life—from the inside out.
Limited to 3 apprentices at a time.
There is a way of working that doesn't cost you yourself.
Where enrollment feels like two people in honest conversation—nothing to perform, nothing to prove. Where you aren't trying to say the "right" thing, but are free to trust your intuition in the moment. Where showing up for clients comes from overflow, not depletion. Where the business you build feels like play, makes an impact, and is a true reflection of who you are.
For a long time, coaches came to me wanting the playbook. Just tell me what to do. There is a place for that—strategy matters, and this program includes it.
But strategy isn't everything. If it were, everyone would follow the same system and get the same result. What makes the difference is you—your gifts, your experience, your level of consciousness. Alongside your limiting conditioning running quietly in the background—the blind spots and places where fear is shaping your results. Seeing those clearly is what sets you free—to receive more, create more, and do the work you're actually here to do.
Is this for you?
You're tired of the struggle...and the hustle. You find yourself thinking: there must be a better way.
There is. And it starts with building from truth.
You're a coach, practitioner, consultant, or service-based professional who is ready to grow on every level—personal and professional, inner and outer, all at once.
You have gifts you know matter. You want to share them in ways that feel aligned and authentic.
You want to master your craft—to be the kind of practitioner whose presence alone creates the conditions for transformation in the people you serve.
You're ready to be steady, present, and in flow—building from a place of genuine groundedness rather than white-knuckling your way through your business or letting urgency take the lead.
You don't want to go it alone. You want a true partner—someone invested in both who you are becoming and what you are building.
Jacqui Mendez | Licensed Family Therapist and Professional Life Coach
Working with Amber has been life changing. In a very short time, I was able to drop old stories, gain clarity on how I love to serve and anchor into my own style of leadership. I co-created a thriving hybrid coaching-psychotherapeutic practice meeting my financial goals in less than 6 months. And, I did this without having to work harder or sacrifice more.
In my work with Amber, I experienced what it really means to co-create with Spirit and relax into completing one thing at a time with great love and care. I was able to see where my medicine is needed in the world and how to offer it with much grace and ease. I am so grateful for Amber’s love, encouragement and her ability to mirror back to me who I really am in those moments when I had forgotten.
What We Work On
An apprenticeship is a living education—learning through direct experience, close mentorship, and deep practice. This program works across three areas that are never truly separate. As one deepens, so do the others.
Your Inner Foundation: Who you really are
Your level of consciousness is the single greatest variable in your work and your life. This is where we begin—and where we return, again and again. The conditioning, the survival patterns, the misunderstandings quietly driving your actions and results: this is where we meet them. Not to fix them, but to see through them. What lives on the other side is a steadiness that doesn't waver with every shift in circumstance—a knowing you can come home to.
Your Work with Others: The craft of transformation
Your ability to go deep, connect closely, and take a conversation from surface to soul—that is where miracles happen with your clients. Going beyond the mind is where effortless, lasting shifts occur. It is also what makes your work truly unforgettable. As the personal self steps back and true nature steps forward, so much more becomes visible in the people you serve—their innate wisdom, their blindspots, the places where they are ready to move. Through supervision, co-coaching, and honest feedback woven throughout the year, the kind of presence that creates real change is cultivated.
Your Practice & Business: Built in your own image
A thriving business that is genuinely, sustainably yours—built around how you are wired and inspired. We work on how you attract and enroll clients, how you talk about your work, and how you create meaningful offerings that are true expressions of your creativity. Systems, structures, and enrollment strategies that emerge from alignment—not from force or fear. Your voice. Your rhythm. Your impact.
The Foundation
The Five A's — a framework for living.
At the heart of this apprenticeship is a framework I created called the Five A's. It was born out of enrollment—out of the question of how to bring people into your work from a place of truth and integrity. But it has become something much larger than that. It is a way of living, being, and following what is real rather than what is conditioned.
We will deepen in this framework throughout the entire year—in your coaching, your enrollment, your business decisions, and your life.
the terrain we’ll explore
This isn't a curriculum to complete. It's a living inquiry—understandings that arise naturally through the work and deepen as you do. Expect to live into things like these—and more.
-
Inner Foundation
-
Coaching Craft
Giving and receiving feedback
Coaching from presence—releasing the need to be superior and impressive
-
Practice & Business
Enrollment from presence—finding your own confident way
Growing community in a way that feels good
The coach you become is the practice you build.
As you expand, everything around you expands with you.
What Clients Are Saying
The Full Container
To see everything that’s included inside this robust Apprenticeship Program, click the drop-down arrow for each section below.
-
The heartbeat of the year—a steady, consistent rhythm of support across every area of your life and work.
Twice-monthly 90-minute sessions — coaching, supervision, or co-coaching your clients, wherever the work wants to go.
Five additional 60-minute sessions to be used throughout the year — for deep dives into program development, enrollment support, a sticky client situation, a marketing decision, or wherever the work calls for extra attention.
Between-session support — email, text, and audio access, an open channel to share anything, ask anything, personally or professionally.
Behind-the-Scenes calls every other month (30 minutes) — a dedicated window into my practice: what I'm creating and why, what's informing my work, and the systems that support it all.
-
Two immersive retreats that anchor the year—one for your foundation, one to deepen the craft.
4-Day In-Person Private Retreat — Your foundation. An immersive retreat dedicated entirely to you and your practice. We set the ground together before anything else.
Second 4-Day In-Person Retreat—your choice. Used as a deeper dive into your own work and inner life, or as a supervision intensive where you bring a client or team member. If used for supervision, we co-coach together across six sessions, debriefing and reviewing after every one.
Note: Retreats currently held at my private retreat center in Granada Hills, CA. Accommodation included for intensives taking place before Oct 2, 2026. Travel and meals are the responsibility of the apprentice. Accommodation terms may change if my location changes.
-
Woven throughout the year—honest, practical support for your development as a practitioner and the growth of your work.
Two client session reviews — provide recorded sessions (with client permission) and receive thorough, honest feedback on your presence, your listening, your instincts, and what you might not yet be seeing.
Ongoing client supervision — your current client work is never off the table. As situations arise, we look at them together: what's happening, where there may be an opportunity to go deeper, and how to point the client toward seeing the mirror and honoring their wisdom.
Enrollment coaching — using the Five A's as our guide, we work directly on your enrollment process and conversations: what's in the way, what's possible, and what feels most aligned for you. Game film included.
Review of writing, proposals, and marketing — emails, newsletters, sales pages, keynotes, proposals.
-
Curated resources and live experiences to support your growth beyond our sessions.
Curated resource library — a thoughtfully selected collection of books, audios, videos, articles, and select teachings and reflections from my own practice. A living curation that evolves alongside our work together.
Enrollment: A Four-Part Video Series (approx. 3.5 hours)— a comprehensive video series covering the complete enrollment process from connection to commitment. Connecting, inviting, the enrollment conversation, proposals, concerns, and the deeper practice of trust and detachment. Not scripts or formulas—a guide to finding your own confident way.
The Prosperous Coach Playbook — a living collection of strategies, plays, and practices for building your coaching practice from the inside out. Every strategy is framed as an invitation, not a prescription. Your wisdom decides which plays are for you—and may just spark a few that are entirely your own.
Participation in short-term workshops and complimentary events — when I offer public workshops or events during our year together, you're included. Debriefing these experiences is woven into our behind-the-scenes calls.
Optional participation in The School for Humaning Well®— for apprentices called to go even deeper. Full participation is required. In-person class weekends are mandatory. Zoom class weekends allow for one absence. Office Hours carry more flexibility. Learn more about the school here.
debbie roth | professional forgiveness coach
"I’ve had a pattern for many years of not seeing my own value—as a coach, in other professions, and as a person. No matter how much healing I've done around this, I still wasn't able to see and stand in the strength of who I am. Until now.
I've learned how to show up in the gift of the work and more importantly, take deep and loving care of myself. Slowing down to receive the beauty and joy of life has been incredible for me! I've also upped my fees and interrupted a long pattern of overthinking emails and blog posts.
When I made the investment, I knew I was saying yes and making a clear commitment to me and growing my practice. I’ve never had someone believe in me that consistently and support me as unconditionally as Amber has these last months. Little did I know the results would give me a foundation to release a life-long pattern that was holding me back from living into what I knew was possible for me."
Ready to begin?
This is an active partnership. Together we will work on both the inner terrain and the outer practice—your consciousness, your craft, your clients, and your business. Not just what you do, but who you are becoming in the doing of it.
The Apprenticeship accepts a maximum of three participants at a time. Each one is chosen with care—through a conversation, not an application.
The Investment
$28,000 USD · One Year
Note: Currently, intensives are held at my private retreat center in Granada Hills, CA. Accommodation is included for intensives taking place before October 2, 2026. Travel and meals are the responsibility of the apprentice. Accommodation terms may change if my location changes.
meet amber
Before this work, there was Broadway.
A TEDx talk. $44,000 in debt that became my first multiple six-figure year. Building a dream home and retreat space. And every kind of striving in between.
None of it made me feel whole. What did was learning to human well—not achieve or fix or force my way there, but remember my way home.
I hold an MA in Spiritual Psychology and have trained with teachers including Byron Katie, Rohini Ross, and Robert Holden.