Three of my most recent individual clients (two coaches and one producer) all made their coaching investment of $30K back within the first two months of working together.

That transformation unfolded in part because of the new skills/tools they were learning, their willingness to take action, and most importantly because they shattered an old identity. The moment they said yes to coaching there was an internal shift that got matched with external action (paying the fee—the grand gesture). Those combined actions created an immediate programming upgrade.

Coach and leadership advisor Kirk Souder joins Amber Krzys on Behind-the-Scenes for Coaches to explore unquestioned attachments, radical self-honesty, and the profound inner shift that led him to amputate his leg in service of a larger mission and deeper integrity.

In this episode of Behind-the-Scenes for Coaches, Rohini Ross shares her journey from anxiety and international modeling to coaching rooted in rest, enoughness, and inner wisdom. A grounded conversation on building a business your way.

This interview series offers an inside look at real coaching businesses—from early missteps and uncomfortable action to clarity, confidence, and growth. Behind-the-Scenes for Coaches shares what’s rarely talked about in building a sustainable practice.

Saying no is a requirement in life and work. Whether you are at the beginning of your practice and need to say no to social time, scrolling on Facebook or added job demands, or whether you’re further along in your business and need to say no to requests for interviews, partnerships and more, learning to say no with grace is a game-changer.